Dominion Virginia Power Offers Energy Choice Option to Customers

-New Pilot Program Aimed at Boosting Competition

Nov 18, 2003

November 18, 2003

RICHMOND, Va. - Dominion Virginia Power customers will receive letters in the mail this week encouraging them to sign up for a new competitive bid pilot program approved by the State Corporation Commission with an opportunity to save money on electric bills.

Letters will be mailed to customers in Eastern Virginia during the week of Nov. 17, followed by Central Virginia the week of Dec. 1, Western Virginia the week of Dec. 8, and Northern Virginia the week of Dec. 15. Customers can volunteer online or by calling 1-888-667-3000 and providing their account number.

“This is an innovative opportunity for our customers to become more involved in the competitive electricity market in Virginia and have a choice in who provides their electricity,” said Jay L. Johnson, president and chief executive officer. “I encourage customers to sign-up for this pilot program. For those who chose another provider, Dominion will still be there to deliver the service to you.”

Volunteering for the competitive bid pilot, which is for residential and certain small businesses, began formally Nov. 17. Customers will be selected by late January 2004 and placed in a “buying group” with about 14,000 other customers in their geographic area. The State Corporation Commission will oversee a competitive bid process to select the lowest cost supplier to provide electricity to each group. The pilot will continue until the July 1, 2007, expiration of capped rates.

Regardless of which company supplies a participant’s electricity, Dominion will still deliver it to the customer and maintain wires, poles and equipment. Any time during the pilot customers can return to Dominion for electricity supply service at their current rate, which is capped until July 1, 2007. Dominion expects the program to provide valuable experience for customers, suppliers, utilities and regulators as Virginia continues to develop a competitive electricity marketplace.

Dominion is one of the nation's largest producers of energy with an energy portfolio of more than 24,000 megawatts of generation. Dominion also serves 5.3 million retail energy customers in nine states. For more information about Dominion, visit the company's Web site at

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Online sign-up:
Media inquiries:

To volunteer, click here.
David Botkins, 804-771-6115

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